Once upon a time, anyone in London who considered themselves well-to-do lived in the Royal Borough of Kensington and Chelsea – preferably SW3, or SW10 at a push. The King’s Road was the place to hang out and the locals wore a kind of uniform: coloured cords and a blazer for the men, twinset and pearls for the ladies.
Over the past few years, however, other areas have risen up the cool charts. Chelsea, with its pretty little townhouses and staid mansion blocks, has been left behind as wealthy buyers – Arabs, Russians and Kazakhs, in particular – have headed to Mayfair and Belgravia. Yes, there are famous faces living in Chelsea, but they tend to be less bling – think Jemima Khan, Ben Goldsmith and Heidi Klum and Seal.
Could that be about to change? The heartland of the Sloane is receiving a makeover, thanks to a series of new developments that will bring lateral living to the royal borough.
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